Meta Ads
Facebook and Instagram campaigns built on precise targeting and fresh creatives. Growing brand awareness and a steady flow of leads.
Discuss projectAbout this service
Meta Ads (Facebook and Instagram) is an essential channel for e-commerce and retail. You can reach an audience before they start searching for your product and guide them through the full funnel — from first brand encounter to purchase.
The key success factor in Meta is constant creative refresh. Algorithms learn quickly; audiences tire of the same ads. We regularly test new formats, headlines, and imagery — and keep only what converts.
The second critical element is campaign structure. A properly built funnel — awareness, consideration, conversion, and retargeting — can deliver results even on a relatively modest budget.
What's included
Pixel and account setup
We check or configure Meta Business Suite, the conversion pixel, and event tracking.
Strategy and campaign structure
Funnel planning: TOF (awareness), MOF (engagement), BOF (conversions), and retargeting.
Creative testing
Regular launch of new ads. CTR, frequency, and cost-per-result analysis.
Optimisation and reporting
Weekly budget and audience optimisation. Report on key metrics.
What you get
Brand awareness growth
Potential customers see your brand at every stage of the funnel.
Consistent conversions
Well-configured retargeting brings back interested users and turns them into customers.
Fresh creatives
Audiences do not tire of your ads — we monitor frequency and refresh content regularly.
Clear reporting
You know which campaign, audience, and creative is driving results.
Who it's for
- E-commerce or retail with a B2C audience
- You have or are preparing visual assets (photos, videos, banners)
- Advertising budget of $400/month or more
- Ready to regularly refresh creatives
Not yet right for you if…
- B2B with a very narrow audience — LinkedIn or Google is a better fit
- No visual assets and no budget to create them
- Expecting results without a testing phase
Frequently Asked Questions
Which is better for my business — Facebook or Instagram?
It depends on your audience and product. Instagram works better for visual products (clothing, cosmetics, home décor) and younger audiences. Facebook is stronger for broader targeting, lead generation, and service promotion. We test both placements and allocate budget where performance is higher.
How much should I spend on Meta advertising?
A minimum of $200–300/month is needed to gather meaningful data. For consistent lead generation, $400–600/month is recommended. Part of the budget always goes to testing new audiences and creatives — that's the investment that drives optimisation.
Can I advertise without a website, using only my Instagram profile?
Yes, Meta allows campaigns with messaging or profile visit objectives. But for e-commerce and serious lead generation, a website or landing page significantly improves conversion rate and allows for accurate result tracking.
How often should creatives be refreshed?
The Meta algorithm burns through audiences quickly — the same banner starts underperforming after 2–3 weeks. We recommend refreshing or rotating creatives weekly. This is built into the ongoing management service.
What is Meta Pixel and why do I need it?
Meta Pixel is a tracking code that records visitor actions on your website after an ad click: page views, add-to-cart events, purchases. Without it, remarketing, lookalike audiences, and conversion-optimised campaigns are not possible.
Do you create ad creatives?
We provide creative briefs and recommendations for your designer, and can supply simple static banners. For serious projects, we recommend a separate design budget — quality visuals directly impact CTR and cost per click.
Let's discuss your project
Tell me briefly about your task — I'll reply and suggest how to start.
- Situation analysis. I'll look at your niche and current campaigns.
- Recommendations. I'll advise on channels and campaign structure.
- First-steps plan. What to start with and what to expect.
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