Campaign Audit
We analyse your current Google Ads or Meta campaigns and pinpoint where budget is leaking and what is holding back growth. You get a clear improvement plan.
Discuss projectAbout this service
An audit is an independent assessment of your current campaigns. If ads are running but results are disappointing, or you want to verify that everything is set up correctly, an audit gives you a clear answer.
We review every level of the account: campaign structure, targeting settings, ad quality, negative keywords, analytics health, and conversion tracking. Every issue comes with an explanation of the root cause and a specific fix.
The output is a written report with a prioritised list of problems and growth opportunities. You can implement the recommendations yourself or hand them to us.
What's included
Account structure review
We check campaign organisation, ad group structure, and alignment with business goals.
Settings and targeting review
Bid strategies, geo-targeting, ad scheduling, audiences, and exclusion lists.
Ads and keyword review
Ad quality, negative keywords, query-to-landing-page relevance.
Analytics check
GA4, GTM, conversion tracking — are leads and purchases being counted correctly?
What you get
Understanding of current problems
A clear list of what is currently wasting budget or limiting results.
Specific recommendations
Not just 'there is a problem' — but exactly what to fix and why.
Fix priorities
You know where to start and what will have the greatest impact fastest.
Independent perspective
An objective outside view — with no interest in selling you unnecessary services.
Who it's for
- You have active campaigns in Google Ads or Meta Ads
- Advertising results are unsatisfactory or have worsened
- You want to verify the work of your current agency or freelancer
- You are planning to scale and want to fix issues first
Not yet right for you if…
- You have not run ads yet — nothing to analyse
- Campaigns have been running for less than 2 weeks — insufficient data
Frequently Asked Questions
How does the campaign audit work?
We get temporary read-only access to your ad account and GA4, then analyse campaign structure, settings, keyword quality, audiences, conversion tracking, and spend. You receive a detailed report with prioritised recommendations.
What's included in the audit and what does it cost?
The scope depends on the number of active campaigns and channels. It covers: campaign structure, keywords, audiences, bidding, ads, conversion tracking, and landing pages. You receive a written report with findings and a fix plan.
Can I implement the fixes myself after the audit?
Yes. The report is written so that your in-house marketer or another contractor can act on it. If you need help with implementation, we can take the project into ongoing management with a discount on the first month.
Is it worth auditing if my ads seem to be working?
Yes — especially if you can't explain why results are where they are rather than better. Audits regularly uncover hidden waste: duplicate keywords, irrelevant search terms, broken conversion tracking. Even well-run accounts typically have 20–30% room for improvement.
How long does the audit take?
Usually 3–5 business days depending on account size. You receive the finished report on the agreed date — no delays.
Do you need admin access to my ad account?
Read-only access only — we make no changes without your approval. Access can be time-limited or revoked immediately after you receive the report. Your data stays confidential.
Let's discuss your project
Tell me briefly about your task — I'll reply and suggest how to start.
- Situation analysis. I'll look at your niche and current campaigns.
- Recommendations. I'll advise on channels and campaign structure.
- First-steps plan. What to start with and what to expect.
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