20 May 2026 · 8 min read
PPC Agency vs Freelancer: How to Choose in 2026
Comparing ad agencies and independent PPC specialists: price, control, quality. When an agency makes sense and when a freelancer is the smarter choice.
Read article →Digital Lighthouse · Google Ads · Meta Ads · Analytics
Performance Marketing
for E-commerce & Retail
Digital Lighthouse studio. We set up and manage campaigns in Google Ads and Meta, build end-to-end analytics in GA4 and Looker Studio — so every budget dollar works toward real results.
Tools we work with
Brands we help grow
Digital Lighthouse
About the studio
A beacon in the digital ocean
My name is Anton Ivakhnyuk, I'm a PPC specialist and the founder of Digital Lighthouse. The studio is me: you work directly with the specialist managing your campaigns, not a manager passing tasks down the chain.
The name is intentional. Digital is like an ocean: channels, metrics, budgets — it's easy to lose your way. My job is to be the lighthouse: guiding each project so every budget dollar moves the business toward its goal instead of dissolving into the noise.
Acquisition Manager at Sister's Aroma Google Ads & Meta Experience at Netpeak & Inweb agencies
Services
How we can help
Our core offering is ongoing campaign management. Supporting services are built around it.
Core service
Full-cycle PPC campaign management
We take paid traffic completely off your plate: daily campaign management in Google Ads and Meta, budget control, hypothesis testing, and scaling what delivers results. You get a steady flow of leads and transparent reporting.
- Daily bid and budget optimisation to reduce CPA
- A/B tests for ads and audiences — improving CTR and conversion rate
- Key metric monitoring: ROAS, CPC, conversions, click-through rate
- Remarketing and retargeting — re-engage lost visitors
- Regular Looker Studio reports
Google Ads
Search, shopping and display campaigns to drive targeted traffic and conversions.
Learn more →Meta Ads
Facebook and Instagram campaigns: targeting, retargeting and lookalike audiences for lead generation.
Learn more →Analytics
GA4, Google Tag Manager, UTM tracking and Looker Studio dashboards set up right.
Learn more →Campaign Audit
Audit of existing campaigns: CTR, CPC, conversion rate — find what's draining your budget.
Learn more →Projects
Projects we've worked on
Click on a project to see what was done and how.
A well-known Ukrainian perfume and cosmetics brand, founded in 2018 and now present in nearly 40 countries. In-house project as Acquisition Manager.
- Google Ads and Meta campaign management
- Analytics setup and monitoring
- Ad strategy development with the team and head of e-commerce
- Coordination with Netpeak agency, budgeting, creative production
- To add: budget, ROAS, sales growth
One of Ukraine's largest flower shop chains. Client project with full ownership of Meta advertising — from strategy to daily optimisation.
- Meta campaign management
- Weekly rotation of up to 120 creatives
- Targeting Kyiv, Lviv, Ivano-Frankivsk and Rivne
- Ongoing creative testing and refresh per city
- To add: results
E-commerce project for one of Ukraine's oldest hosiery manufacturers. Retail and wholesale via online store — two audience segments with different channel logic.
- Google Ads campaign management
- Two audience segments — retail and wholesale
- Traffic acquisition for manufacturing e-commerce
- To add: results
Experience coordinating tasks and analytics
with marketing agency Netpeak.
Specific figures will be added: budgets, ROAS, leads
Process
How we work together
A transparent path from niche analysis to daily budget optimisation.
01
Brief
We discuss goals, analyse the niche and competitors.
02
Strategy
We choose channels, plan the budget and campaign structure.
03
Launch
We set up campaigns, test and optimise.
04
Analytics
Transparent reports and identifying growth opportunities.
Certifications
Verified expertise
Specialist training and official platform certifications — we work with up-to-date knowledge.
Google Ads
Certified in search and shopping advertising
Google Analytics 4
Certified in web analytics and measurement
Meta
Certified in Meta targeted advertising
PPC Specialist
Specialist training in paid search advertising
Pricing
Engagement formats
Base service prices. Final cost depends on niche and scope — confirmed during the discussion.
Campaign Audit
from$50
- Analysis of existing campaigns
- Analytics check
- Growth opportunities report
Core service
Campaign Management
from$200 / mo
- Daily campaign optimisation
- A/B tests and scaling
- Budget and ROAS control
- Regular reporting
Campaign Setup
from$150
- Strategy & media planning
- Campaign configuration
- Analytics setup
Contact
Let's discuss your project
Tell me briefly about your task — I'll reply and suggest how to start.
- Situation analysis. I'll look at your niche and current campaigns.
- Recommendations. I'll advise on channels and campaign structure.
- First-steps plan. What to start with and what to expect.
Message on Telegram
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