Analytics
We set up GA4, GTM and Looker Studio so you always know which ads drive sales — and which are eating your budget for nothing.
Discuss projectAbout this service
Advertising without analytics is money spent blind. You do not know which campaign drove sales, which keyword is profitable, and which is simply draining your budget. Cross-channel analytics solves that.
We build the full tracking chain: from the first ad click to the actual lead or purchase. Google Tag Manager tracks every key action on the site, GA4 collects the data, and Looker Studio turns it into clear, readable reports.
The result: you can see which ads generate real leads — not just traffic. This lets you make data-driven decisions instead of guesses.
What's included
GA4 setup
We configure the GA4 property, data streams, events, and conversions for your funnel.
GTM setup
A Google Tag Manager container with tags for ad platforms and form/cart tracking.
UTM tagging
A link-tagging system for precise attribution of traffic from all advertising channels.
Looker Studio dashboard
An automatic report with key metrics: traffic, conversions, ROAS per channel.
What you get
Full advertising picture
You know how many leads and sales each campaign and channel produced.
Correct budget allocation
Data shows where to invest more and what to switch off.
Automated reports
The Looker Studio dashboard updates automatically — no manual data collection.
Optimisation foundation
Ad platforms receive accurate conversion data and learn more efficiently.
Who it's for
- You run or are launching ads in Google Ads or Meta
- You want to know which advertising pays off
- You run an e-commerce site or a service site with forms or a cart
- Ready to set it up once and receive data continuously
Not yet right for you if…
- No advertising campaigns yet — nothing to measure
- A landing page without events or forms — little to track
Frequently Asked Questions
What is end-to-end analytics and why does it matter?
End-to-end analytics connects data from all your advertising channels — Google Ads, Meta, organic — and shows the complete customer journey from first click to purchase. Without it, you can't tell which campaign is driving revenue and which is just burning budget.
What tools do you use?
Google Analytics 4 as the foundation, Google Tag Manager for tag management, and Looker Studio for dashboards. For large data volumes we can connect BigQuery. All tools are free — you pay only for the setup work.
Can you set up analytics for a Shopify or WordPress store?
Yes — we set up GA4 e-commerce tracking on most popular platforms: Shopify, WooCommerce, OpenCart, and custom builds. The approach varies (plugins or GTM) depending on the platform's technical setup.
How long does analytics setup take?
Basic GA4 setup with conversion tracking and UTM: 3–5 business days. Full e-commerce tracking (transactions, funnel, LTV): 1–2 weeks depending on site complexity.
My analytics is already set up but the data looks wrong. Can you fix it?
This is very common. We audit the existing setup: check event accuracy, filters, and attribution. Often a few fixes in GTM or GA4 are enough to make the data reliable again.
Will I keep access to the dashboard after setup?
Yes. We hand over full access to GA4 and Looker Studio — all data belongs to you, not us. The dashboard stays with you even after our engagement ends. We also walk you through how to read the key reports yourself.
Let's discuss your project
Tell me briefly about your task — I'll reply and suggest how to start.
- Situation analysis. I'll look at your niche and current campaigns.
- Recommendations. I'll advise on channels and campaign structure.
- First-steps plan. What to start with and what to expect.
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