Google Ads
We launch Search, Shopping and Display campaigns that drive qualified traffic from Google. Built for your niche and goals — not off the shelf.
Discuss projectAbout this service
Google Ads is the world's largest search advertising platform. Your ad appears exactly when someone is already searching for your product or service. That is high-intent demand — and capturing it correctly makes all the difference.
We build campaign structures tailored to your niche: Search campaigns for query-based acquisition, Shopping campaigns for stores with a product catalogue, Display and Video campaigns for reach and remarketing.
The key focus is not just traffic — it is leads at a predictable cost. We track every conversion, optimise for CPA or ROAS, and report regularly on results.
What's included
Niche and competitor analysis
We research search demand, evaluate competition, and define the campaign structure before launch.
Campaign setup
Search, Shopping, or Display — depending on your goals and business type.
Analytics setup
We connect Google Analytics 4 and configure conversion tracking and UTM tagging.
Optimisation and reporting
Weekly optimisation, negative keywords, A/B testing. Report in Looker Studio.
What you get
Targeted traffic
Visitors who are already looking for your product — not a random audience.
Controlled CPA
You know what each lead costs and how that changes over time.
Budget transparency
Clear breakdown of spend by campaign, keyword, and device type.
Scalability
Campaigns are ready to scale once results are confirmed by data.
Who it's for
- Online store or service website with live pages
- There is search demand for your product
- Advertising budget of $300/month or more
- Ready for a test month to let the algorithms learn
Not yet right for you if…
- A product or service nobody searches for on Google
- A website without proper landing pages
- Expecting instant results without a testing phase
Frequently Asked Questions
How long does it take for Google Ads to start delivering results?
You'll see first clicks and leads within the first week. For stable results, allow 4–6 weeks: Google's algorithms learn from your conversions and gradually lower your CPA. We're upfront about the testing phase before we start.
What is the minimum budget for Google Ads?
We recommend a minimum of $300–500/month. A smaller budget won't generate enough data for the algorithms to learn effectively. For online stores with a product catalogue, $500–700 is a better starting point.
How is Google Ads different from SEO?
Google Ads delivers paid traffic immediately after launch. SEO is organic — free in the long run but takes 3–12 months to show results. For fast starts and a predictable flow of leads, Google Ads is the more reliable choice.
Do I need a dedicated landing page for my ads?
Not necessarily a separate page, but the landing page must match the search intent and have a clear call to action. If your site already has relevant pages, we'll optimise traffic to those. We'll also flag any issues that are hurting your conversion rate.
How do you report on results?
You get access to a live Looker Studio dashboard showing all key metrics: impressions, clicks, CTR, conversions, CPA, and ROAS. We also send a monthly written report with commentary and a plan for the next month.
Do you work with any industry or do you specialise?
Our core focus is e-commerce and local retail. We also work with service businesses (education, beauty, healthcare). Some niches have Google advertising restrictions — we'll flag those upfront during the initial consultation.
Let's discuss your project
Tell me briefly about your task — I'll reply and suggest how to start.
- Situation analysis. I'll look at your niche and current campaigns.
- Recommendations. I'll advise on channels and campaign structure.
- First-steps plan. What to start with and what to expect.
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